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Coursera - Marketing Strategy Specialization 2024
magnet:?xt=urn:btih:a160cad44260c36ada1a314986e55d6a1425fe11&dn=Coursera - Marketing Strategy Specialization 2024
磁力链接详情
Hash值:
a160cad44260c36ada1a314986e55d6a1425fe11
点击数:
16
文件大小:
5.93 GB
文件数量:
174
创建日期:
2025-6-9 23:40
最后访问:
2025-6-15 03:40
访问标签:
Coursera
-
Marketing
Strategy
Specialization
2024
文件列表详情
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/07_expert-interview-gabriel-saenz-de-buruaga-founder-and-co-ceo-of-wink.mp4 132.69 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/01_the-building-blocks/01_course-trailer.mp4 6.04 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/01_the-building-blocks/02_why-is-consumer-behavior-important-in-the-marketing-process-framework.mp4 39.52 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/01_the-consumer-behavior-process.mp4 61.81 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/02_the-consumers-attitudes-perspective.mp4 21.17 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/02_attitudes-and-thought-process/03_the-contiuum-of-consumers-thought-process.mp4 33.94 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/01_prospect-theory-how-your-customers-rationality-affects-their-decisions.mp4 44.83 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/02_understanding-your-customers-limits.mp4 26.31 MB
Coursera - Market Research and Consumer Behavior 2024-3/01_consumer-behavioral-fundamentals/03_behavioral-approaches-prospect-theory/03_the-continuum-of-buying-decision-behavior.mp4 21.78 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/01_stages-of-the-consumer-decision-making-process.mp4 30.23 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/02_need-recognition-and-information-search.mp4 39.09 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/03_evaluation-of-alternatives-purchase.mp4 35.06 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/01_the-decision-sequence/04_post-purchase-evaluation.mp4 29.18 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/02_constraints-on-decision-process/01_what-constraints-do-consumers-encounter.mp4 30.99 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/02_constraints-on-decision-process/02_information-processing-and-overload.mp4 67.63 MB
Coursera - Market Research and Consumer Behavior 2024-3/02_the-consumer-decision-process/03_perceptions-attitudes/01_how-perceptions-attitudes-affect-consumers-decisions.mp4 41.6 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/01_marketing-research-its-role-in-an-organization/01_the-importance-of-marketing-research-its-role-in-marketing-management.mp4 37.41 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/01_marketing-research-its-role-in-an-organization/02_the-steps-to-conducting-marketing-research.mp4 37.33 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/01_types-of-market-research.mp4 52.23 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/02_exploratory-descriptive-and-causal-research-part-i.mp4 43.11 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/02_research-designs/03_exploratory-descriptive-and-causal-research-part-ii.mp4 30.51 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/03_experimental-research-fundamentals-effects/01_types-of-experimentation.mp4 25.33 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/03_experimental-research-fundamentals-effects/02_validity-reliability.mp4 17.9 MB
Coursera - Market Research and Consumer Behavior 2024-3/03_marketing-research-fundamentals/04_experiment-design/01_types-of-experimental-designs.mp4 23.55 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/01_types-of-marketing-data/01_primary-data-in-market-research.mp4 24.03 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/01_types-of-marketing-data/02_secondary-data-scales-of-measurement.mp4 31.04 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/02_data-collection-in-survey-research/01_how-to-design-a-questionnaire.mp4 24.58 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/02_data-collection-in-survey-research/02_how-to-measure-and-scale-our-consumers-attitudes.mp4 32.4 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/03_sampling/01_target-population-and-sampling.mp4 12.4 MB
Coursera - Market Research and Consumer Behavior 2024-3/04_marketing-research-data-collection-analysis/04_data-analyses-fundamentals/01_categorical-data-metric-data-hypothesis-testing.mp4 26.19 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/01_course-trailer.mp4 6.8 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/02_marketing-warfare-intro-to-the-course.mp4 25.52 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/03_what-is-a-product-product-definition-and-product-levels.mp4 35.93 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/04_product-service-decisions.mp4 18.36 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/05_what-is-a-brand.mp4 27.02 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/01_product-and-brand-importance/06_the-product-life-cycle.mp4 27.44 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/01_planned-obselescence.mp4 25.61 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/04_product-strategy-matrices-bcg-matrix.mp4 26.47 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/06_product-strategy-matrixes-mckinsey-general-electric-matrix.mp4 25.53 MB
Coursera - Marketing Mix Fundamentals 2024-3/01_product-and-product-policy/02_product-strategies/08_product-strategy-matrices-ansoff-matrix.mp4 18.86 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/01_what-is-price.mp4 37.43 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/02_the-emergence-of-internet-pricing.mp4 33.83 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/03_internal-factors-affecting-price-definition.mp4 28.95 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/01_price-and-price-definition/04_external-factors-affecting-price-definition.mp4 32.67 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/02_pricing-approaches/01_general-pricing-approaches-1-cost-based.mp4 22.98 MB
Coursera - Marketing Mix Fundamentals 2024-3/02_price-and-pricing-policy/02_pricing-approaches/02_general-pricing-approaches-2-value-based.mp4 25.62 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/01_why-are-marketing-channels-so-important.mp4 42.32 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/02_key-factors-in-designing-a-distribution-channel.mp4 59.76 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/01_the-importance-of-design-and-management-of-distribution-channels/04_how-to-manage-channels-and-resolve-conflict.mp4 51.85 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/01_the-nature-of-trade-marketing.mp4 26.42 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/02_how-is-trade-marketing-evolving.mp4 50.47 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/02_the-evolution-of-trade-marketing/03_expert-interview-sixto-collazo-international-director-of-loewe-perfumes-s-a-lvmh.mp4 95.31 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/01_important-developments-in-retailing.mp4 44.43 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/02_retail-strategy-and-multichannel-retailing.mp4 54.36 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/04_global-growth-opportunities-and-entry-strategies.mp4 46.95 MB
Coursera - Marketing Mix Fundamentals 2024-3/03_channel-management-and-retailing/03_retail-strategies-trends-and-future-prospects/05_the-emergence-of-online-retail-channels.mp4 51.68 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/01_the-role-of-marketing-communications.mp4 57.09 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/02_developing-effective-communications.mp4 59.5 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/03_establishing-the-marketing-communications-budget.mp4 58.31 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/04_deciding-on-the-marketing-communication-mix.mp4 37.43 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/05_managing-the-integrated-marketing-communications-process.mp4 45.25 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/06_expert-interview-jose-maria-rull-president-and-ceo-of-ddb-spain.mp4 73.46 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/01_the-development-of-a-marketing-communications-strategy/08_managing-media-and-evaluating-effectiveness.mp4 48.28 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/01_developing-an-advertising-program.mp4 48.14 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/02_sales-promotion-pr-events-and-experiences.mp4 100.57 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/03_direct-and-interactive-marketing.mp4 98.62 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/04_developing-the-sales-force.mp4 64.26 MB
Coursera - Marketing Mix Fundamentals 2024-3/04_marketing-communications/02_implementing-your-marketing-communications-strategy/09_trailer-the-marketing-plan.mp4 5.63 MB
Coursera - Marketing Strategy Capstone Project 2024-3/01_introduction-to-the-capstone-and-hotel-ipsum-a-marketing-and-commercial-strategy/01_what-does-the-capstone-project-involve/01_welcome-to-the-marketing-strategy-capstone.mp4 25.89 MB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/01_welcome-to-week-2/01_lets-talk-about-market-analysis-for-hotel-ipsum.mp4 20.22 MB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/01_why-is-consumer-behavior-important-in-the-marketing-process-framework.mp4 39.52 MB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/02_evaluation-of-alternatives-purchase-and-post-purchase-evaluation.mp4 36.54 MB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/03_buying-situation-comparisons-and-buygrid-framework.mp4 60.12 MB
Coursera - Marketing Strategy Capstone Project 2024-3/02_conducting-market-analysis-through-understanding-market-research-and-consumer/02_review-of-market-research-and-consumer-behavior/04_the-steps-to-conducting-marketing-research.mp4 37.33 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/01_welcome-to-week-3/01_lets-talk-about-the-marketing-strategy-for-hotel-ipsum.mp4 26.86 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/01_marketing-strategy-definition.mp4 55.84 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/02_segmentation-levels.mp4 21.22 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/03_segmentation-models.mp4 19.43 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/04_what-is-differentiation-and-value-proposition.mp4 13.14 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/05_what-is-positioning.mp4 18.79 MB
Coursera - Marketing Strategy Capstone Project 2024-3/03_developing-a-marketing-strategy-through-positioning/02_review-of-positioning-what-you-need-for-a-successful-marketing-strategy/06_positioning-statement.mp4 23.31 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/01_welcome-to-week-4/01_lets-talk-about-the-marketing-mix-for-hotel-ipsum.mp4 24.06 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/01_the-product-life-cycle.mp4 28.66 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/02_external-factors-affecting-price-definition.mp4 36.98 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/03_internal-factors-affecting-price-definition.mp4 30.44 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/04_key-factors-in-designing-a-distribution-channel.mp4 50.02 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/05_deciding-on-the-marketing-communications-mix.mp4 65.27 MB
Coursera - Marketing Strategy Capstone Project 2024-3/04_adapting-the-marketing-mix-to-your-strategy-product-price-place-and-promotion/02_review-of-marketing-mix-fundamentals/06_direct-and-interactive-marketing.mp4 99.04 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/01_welcome-to-week-5/01_lets-talk-about-the-expected-results-for-hotel-ipsum.mp4 29.18 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/01_critical-elements-of-the-internal-analysis.mp4 25.95 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/02_critical-elements-of-the-external-analysis.mp4 35.44 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/03_the-swot-matrix.mp4 54.68 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/04_the-customer-attraction-vs-customer-retention-dilemma.mp4 42.99 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/02_review-of-the-marketing-plan/05_marketing-mix-definition-short-term-tactics-vs-long-term-tactics.mp4 51.06 MB
Coursera - Marketing Strategy Capstone Project 2024-3/05_expected-results-and-implementation-of-your-marketing-plan/04_end-of-the-capstone/01_congratulations-for-completing-this-capstone.mp4 12.85 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/01_trailer.mp4 5.81 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/02_1-0-why-positioning.mp4 21.31 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/03_1-1-where-should-we-start.mp4 36.38 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/01_introduction-to-positioning/04_1-2-positioning-as-a-key-element-in-the-marketing-process.mp4 18.56 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/02_market-enviroment-analysis/01_1-3-market-environment-analysis-context-and-customers.mp4 23.75 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/02_market-enviroment-analysis/02_1-4-market-environment-analysis-collaborators-competitors-and-company.mp4 15.04 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/01_positioning-introduction/02_market-enviroment-analysis/03_1-5-what-do-we-get-from-a-proper-positioning.mp4 13.26 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/01_2-0-what-is-a-segment.mp4 9.57 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/02_2-1-mass-market-market-segments-niche-markets-and-individuals.mp4 20.58 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/03_2-2-segmentation-levels.mp4 21.22 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/01_getting-to-know-what-is-a-segment/04_2-3-why-should-we-segment.mp4 14.78 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/02_benefits-of-segmenting/01_2-4-reasons-to-segment.mp4 18.48 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/03_segmentation-criteria/01_2-5-segmentation-criteria-geographic-and-demographic.mp4 12.3 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/03_segmentation-criteria/02_2-6-segmentation-criteria-psychographic-and-behavioral.mp4 22.62 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/04_the-importance-of-a-correct-segmentation/01_2-7-how-to-come-up-with-an-effective-segmentation.mp4 23.61 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/04_the-importance-of-a-correct-segmentation/03_2-8-segmentation-models.mp4 19.43 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/02_segmentation/04_the-importance-of-a-correct-segmentation/04_2-9-expert-interview-jaime-veiga-global-strategic-insights-southern-europe-head.mp4 87.34 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/01_differentiation-and-value-proposition-identifying-the-positioning/01_3-0-why-differentiation.mp4 11.45 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/01_differentiation-and-value-proposition-identifying-the-positioning/02_3-1-what-is-differentiation-and-value-proposition.mp4 13.14 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/01_differentiation-and-value-proposition-identifying-the-positioning/03_3-2-positioning-in-real-life-exercise.mp4 16.45 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/02_tools-to-be-able-to-differentiate-and-have-a-strong-value-proposition/01_3-3-frame-of-reference-points-of-parity-and-points-of-difference.mp4 23.24 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/02_tools-to-be-able-to-differentiate-and-have-a-strong-value-proposition/02_3-4-how-to-come-up-with-the-points-of-difference.mp4 22.15 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/02_tools-to-be-able-to-differentiate-and-have-a-strong-value-proposition/03_3-5-the-three-circles-model-urbany-davis.mp4 30.04 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/03_strategies-for-a-successful-differentiation/01_3-6-differentiation-strategies.mp4 21.67 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/03_strategies-for-a-successful-differentiation/03_3-7-session-3-summary.mp4 8.85 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/03_differentiation-and-value-proposition/03_strategies-for-a-successful-differentiation/05_3-8-expert-interview-jacobo-galvez-marketing-director-consumer-business-unit-at.mp4 32.37 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/01_4-0-introduction-to-the-session.mp4 12.11 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/02_4-1-what-is-positioning.mp4 18.79 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/03_4-2-positioning-examples-at-citroen.mp4 54.43 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/01_lets-work-with-positioning/04_4-3-positioning-statement.mp4 23.31 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/01_4-4-how-to-define-the-commercial-plan-based-on-the-positioning.mp4 28.13 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/03_4-5-how-to-come-up-with-the-value-proposition-positioning-maps.mp4 21.13 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/05_4-6-spider-web-perceptual-maps.mp4 17.02 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/02_how-to-incorporate-positioning-in-our-marketing-plan-and-decisions/06_4-7-alternative-positioning-strategies.mp4 32.74 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/03_positioning-trends/01_4-8-key-trends-impacting-positioning-1-2.mp4 35.4 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/03_positioning-trends/03_4-9-key-trends-impacting-positioning-2-2.mp4 33.95 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/03_positioning-trends/05_4-10-course-wrap-up.mp4 25.44 MB
Coursera - Positioning What you need for a successful Marketing Strategy 2024-3/04_positioning/04_module-4-quiz/04_ready-to-continue-on-this-journey.mp4 5.63 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/01_introduction-to-the-marketing-plan.mp4 22.72 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/02_the-marketing-plan-interview-with-veronica-santos.mp4 45.86 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/03_the-marketing-plan-definition.mp4 36.96 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/04_objectives-and-structure-of-the-marketing-plan.mp4 41.17 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/05_the-4-main-parts-of-a-marketing-plan.mp4 29.37 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/06_critical-elements-of-the-external-analysis.mp4 35.44 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/07_critical-elements-of-the-internal-analysis.mp4 25.95 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/08_the-swot-matrix.mp4 52.34 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/09_the-nissan-leaf-case.mp4 33.7 MB
Coursera - The Marketing Plan 2024-3/01_analysis/01_introduction-to-the-marketing-plan/12_how-to-complete-assignment-1-analysis.mp4 20.05 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/01_introduction-to-marketing-strategy.mp4 17.71 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/02_what-is-marketing-strategy.mp4 40.4 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/03_marketing-strategy-definition.mp4 55.84 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/04_financial-and-non-financial-objectives.mp4 25.39 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/05_the-customer-attraction-vs-customer-retention-dilemma.mp4 40.1 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/07_identifying-the-best-target-segment-for-your-product-or-service.mp4 50.49 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/08_how-to-identify-the-best-positioning-for-your-product-or-service.mp4 52.6 MB
Coursera - The Marketing Plan 2024-3/02_marketing-strategy/01_marketing-strategy/09_how-to-complete-assignment-2-marketing-strategy.mp4 27.06 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/01_introduction-to-marketing-mix-implementation.mp4 10.19 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/02_marketing-mix-definition-short-term-and-tactics-vs-long-term-tactics.mp4 51.06 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/03_deciding-product-strategy-the-product-lifecycle.mp4 30.4 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/04_deciding-product-strategy-product-levels.mp4 38.03 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/05_deciding-product-strategy-branding-strategy.mp4 35.82 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/06_an-interview-with-martin-boehm.mp4 27.34 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/07_pricing-strategy.mp4 57.73 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/08_distribution-channels-interview-with-maria-teresa-aranzabal.mp4 50.18 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/09_distribution-channel-strategy.mp4 47.09 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/10_integrated-communication-strategy-an-interview-with-eda-sayin.mp4 60.84 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/11_how-to-build-an-integrated-communication-strategy-part-1.mp4 35.06 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/12_how-to-build-an-integrated-communication-strategy-part-2.mp4 30.34 MB
Coursera - The Marketing Plan 2024-3/03_marketing-mix-implementation/01_marketing-mix-implementation/13_how-to-complete-assignment-3-marketing-mix-implementation.mp4 22.73 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/01_introduction-to-expected-results.mp4 14.01 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/02_interview-with-luis-rodriguez-baptista.mp4 54.23 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/03_the-expected-results-definition.mp4 21.29 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/04_metrics-for-financial-objectives.mp4 45.1 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/05_metrics-for-non-financial-objectives-brand-awareness.mp4 35.3 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/06_metrics-for-non-financial-objectives-social-media-brand.mp4 24.81 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/07_metrics-for-strategic-objectives.mp4 38.82 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/08_metrics-for-customer-objectives.mp4 41.61 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/09_the-marketing-plan-budget.mp4 50.39 MB
Coursera - The Marketing Plan 2024-3/04_expected-results/01_expected-results/10_how-to-complete-assignment-4-expected-results.mp4 18.47 MB
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